Around 9 months in the past, Facebook officially added it’s new social seek engine to the public. With that declaration, now four tech juggernauts already have their own internet search engines. Google with its widely-popular “Google,” Microsoft with “Bing,” Yahoo with “Yahoo!” and ultimate, however, no longer least, Facebook with its newly-introduced “Graph Search.”
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But what about Apple, the employer that within the economic 12 months of 2012 made more profits than even Google, Microsoft, Yahoo, and Facebook combined? Does this Cupertino-based totally tech massive have any plan to comply with Facebook’s footsteps to release its own seek engine inside the close to destiny?
How the Rumors Started?
Actually, the rumors about Apple’s search engine have become old information in the tech world. As a remember of reality, many well-known tech information portals from TechCrunch, Mashable, and other websites, together with analyst Gene Munster believed that Apple’s own seek engine changed into within the making and might replace Google Search on iOS. Meanwhile, the writers at Forbes had also been in reality vocal concerning this problem.
Apple stores’ signal doing away with Google Search from iOS became acknowledged publicly whilst Apple decided to deprive Google Maps on iOS 6 and update it with its homemade Apple Maps, which lamentably then became a big flop for Apple.
Although Google Maps then made it returned once more on iOS 6 in the form of an app on iTunes, many human beings believed that this could be the primary signal that Apple Search is heading to iOS every time quickly. Unfortunately, we never heard approximately the life of Apple’s seek engine ever because.
But the rumors were raised again from the useless whilst Apple reportedly employed Bill Stasior, an Amazon’s government who had years of revel in internet search engines international. He changed into assigned through Apple to handle the development of SIRI. And at the beginning of this 12 months, we also noticed Facebook introduce today’s Graph Search to the sector (of Facebook).
So the query is, with Google, Microsoft, Yahoo, and Facebook having their own engines like Google, will Apple turn out to be the following tech large to sign up for these BIG FOUR inside the search engine industry? What factors will make Apple confident in constructing its personal seek engine for iOS users?
1. Apple Could Have a Long Term Profit Machine
Okay, initially, by releasing its personal seek engine, Apple can sooner or later have full control over its seek engine’s traffic and the most important, the advertising and marketing bucks, now not Google anymore. So no question that Apple will benefit from the incoming visitors all over the iOS environment, which then can be channeled through Apple to its advertising and marketing partners or other departments that for certain will “print” extra money for Apple.
And this means, within the long-term future, Apple will subsequently have a far extra promising earnings device than just selling merchandise or iTunes contents, much like what Google already has these days on its seek engine.
2. SIRI = Apple’s Secret Weapon
Let’s not neglect approximately SIRI, Apple’s most dependent on non-public assistant on iOS. SIRI made its first debut on iOS around 2 years ago. In that lengthy timeframe, this sensible expertise navigator has been collecting numerous customers’ voice-looking statistics thru the iOS gadgets from everywhere in the globe.
SIRI might make appearance inferior in its first debut; however, if Apple may want to enhance this option lots even further, especially in view that SIRI has been taken over by using Bill Stasior, then it would not be so surprising if, in the future, SIRI might be one of the most effective weapons that Apple could use to acquire more users’ statistics to enhance its search engine inside the destiny, similar to what Google has been doing inside the past few years.
3. Growing iOS Ecosystem = The Home for the Apple Search Engine
The different thing to probably convey extra guts for Apple to get rid of Google Search from iOS is the reality that Apple has been promoting high-quality quantities of iOS gadgets because the first iPhone was brought to this international 6 years in the past.
Up till now, Apple has sold more than six hundred million units of iOS devices inside the entire international. And the number should also be a lot bigger if it is blended with the more modern iPhone, iPod Touch, iPad, iPad mini, plus other Apple products. Well, it’s loads. It’s just like the populace of one massive u. S . A.
4. Apple Search Integrated with iTunes Contents
Can you believe that if Apple, in the end, launches a superbly usable seek engine which can provide accurate and speedy results to the customers, plus can deeply combine the looking results with the contents to be had on iTunes, like apps, books, song, films or TV series, there may be a large hazard that each one the users in the large iOS atmosphere will start looking Apple Search as a much greater reliable seeks engine than Google?
Moreover, if Apple may want to enhance its seek engine to emerge as an awful lot quicker and extra accurate than earlier than, it wouldn’t be so unexpected if, sooner or later, the ones users would be extra comfortable of using Apple Search on iOS gadgets than Google because except they’re already comfortable with the Apple environment and services, they also have invested a lot on iTunes.
And if Apple can take the gain of getting a large iOS environment to drive and even force all of the iOS users to use Apple Search, then slowly, however certain, the brand of Apple Search will start turning into as massive as Google – of course, best in Apple surroundings, no longer within the entire globe.
Five. Experts Will Help Improve the Apple Search Engine
Apple can also hire many tech engineers and even geniuses who can be well-skilled on this seek engine international to ensure that Apple Search or anything it will be called, can provide correct outcomes and splendid experience to the users. And that is what matters plenty.
And if Apple is worried its seek engine maybe some other huge failure much like Apple Maps, then Apple can lease ex-workforce from Google or Amazon, just like what they already did recently, to assist Apple to fix the chaos on iOS Maps and SIRI.
Given that Apple has a whole lot of cash to spend from its big fats bank account, then it’s no longer gonna be very difficult for Apple to lease the right humans to develop its search engine. Even although Apple Search will now not be as top-notch as Google (really), specifically in phrases of searching consequences and performance (without a doubt), however as a minimum, it’s still flawlessly usable for iOS customers. Furthermore, Apple Search will truly improve over time.
This isn’t always going to be an easy adventure for Apple because Apple obviously isn’t a professional in this industry. When it involves a net search engine, most people will think about “Google,” now not Yahoo or Bing. It’s like the emblem of “iPad” insanely famous and ridiculously makes many non-tech-savvy users call all capsules iPad.
Google is the result of never-ending tendencies for lots a few years when you consider that 1997. So Google has been around in this industry due to the fact like – forever. That is something that cannot be completed overnight. And Apple knows that. Apple isn’t stupid, proper?
It’s impossible if Apple wants to repeat the same mistake, similar to when it launched Apple Maps on iOS 6. Let’s face reality – Apple Maps changed into a huge flop that had value Apple its credibility and integrity across the tech community (what’s up, that rhymes!).
Therefore, Apple can also need to take the shortcut to be able to get the task executed. And this is through obtaining the present search engine organization and turning it into a more hooked up and top searching“Midas arms,” much like what Apple has done to iTunes, SIRI, and different acquired products.
After that, Apple must also shake fingers with Wikipedia, Yahoo Answers, Dictionary, Encyclopedia, Thesaurus, and different large facts database websites across the net, a good way to make certain that its search engine is properly armed to compete with Yahoo, Bing, and the most significantly, Google.
The Final Decision
Tim Cook also ought to keep in mind that Apple should not launch its search engine too early, similar to what it did with Apple Maps. It’s without a doubt apparent that Apple would not want to be thrown again with rotten tomatoes for the second time by using the complete tech network. Therefore, Apple Search has to be rolled out after being flawlessly usable for a person, no longer “Alien.”
Not to say, a good way to avoid any other humiliation similar to what already took place on Apple Maps and SIRI, Apple should willingly put the label “beta” on its search engine call. Although this flow is without a doubt against Steve Jobs’ philosophy, this is absolutely vital to permit people to recognize that Apple Search remains at the early level, so such things as insects and errors may be familiar to see.
Bottom line, even though many humans are nevertheless skeptical with the rumors about Apple making its own search engine, then we must understand that 12 months in the past, Apple just kicked Google Maps and YouTube app out from iOS 6. And that becomes a simply big choice.
So if Apple dared to dispose of such huge programs like Google Maps, YouTube app, then don’t ever be amazed if, within the future, Apple might do the equal thing to Google seek engine or maybe all of Google apps and services from iOS.
Furthermore, killing all of Google apps from Apple devices may be taken into consideration as Steve Jobs’ well-known “thermonuclear conflict” towards Android, which now’s in opposition to Google too.