As we continue to grow and change as individuals and companies, so do search engines like Google and Bing as well as the way in which people are searching for things on the internet. As social media and the internet continue to grow with the addition of websites like Yelp, it’s important that business owners and individuals take precautionary steps to manage, control and dictate their own online presence. In this article we’ll take a look at the best online reputation management practices of 2020.
Proactive online reputation management is important because it gives you the opportunity to protect and strengthen your online presence, before a negative circumstance happens. This can help to save you time and money as it’s much easier to be proactive about repulsion management, that is to repair your reputation once it has been tarnished.
Even if you don’t have a website as of yet, if you want to have a strong online presence there’s no reason why you shouldn’t. It will be significantly harder for you to get a domain name that’s already been purchased.
One of the first things you should do before establishing a strategy is to look and see what’s being said about your company and/or name. For instance, what do people see when they type the name of your company in the search bar? What are some of the words that are associated with your name?
You should focus on determining the ways in which people can find you online or if they can find you at all. Why? Even if you don’t have an online presence, you are essentially losing valuable leads to a company that does have a strong online presence. The same thing can be said when it comes to getting a job. Job seekers will more than likely hire individuals with a strong, positive online presence as opposed to an individual who has negative words, experiences and reviews associated with them online.
When it comes to having a website domain name or social media profile, you’ll want to ensure that the username remains consistent. Consistency with your usernames for your online platforms and social media profiles will essentially help people to recognize your brand as being one single entity. It will also help you when it comes to helping users determine if someone else is posing as you or your business.
For instance, if you have a Facebook profile that says, diamond roofing, but an Instagram profile that says roofing diamond, your competitors can capitalize on the confusion and leverage your potential customers by using a profile that says diamond roofers. Your potential clients may notice that your usernames are not consistent and falsely assume that the fake profile belongs to your company.
Alternatively, if your company constantly uses profiles with one single username, it will be much harder for individuals to impersonate you or your business through social media channels.
Ideally, you should establish and understand what the voice of your brand is. This will be key when it comes to implementing an effective reputation management strategy. Based on the fact that there’s an abundance of different companies on the internet, all striving to gain the attention of users, you can make you or your company stand out, by establishing a brand voice that is unique, engaging and easily recognizable.
Creating your own press releases can prove to be an invaluable reputation management practice as it gives you the ability to directly control the information that’s being put out about you and it helps to establish authority as well as to spark the interest of visitors who see the press releases.
Simply said, when it comes to reputation management, the more content you have out there that speaks positively about your company, the harder it will be for negative reviews/content to have a significant impact on the reputation of your brand.