Web design focuses on the presentation of the website. It’s mainly about aesthetic appeal and connection with the target audiences. Web design may affect the company’s efforts to reach people and sell more products and services. Although there are no rules governing web design, there are trends that companies might want to follow. They’re popular because they help entice more customers and could even boost SEO efforts. By 2021, web design trends might hold the key to the company’s online marketing success. With the help of a quality web design company, it’s possible to take advantage of these trends.
Loading time is king.
Speed in loading the webpage isn’t new, and it will remain a trend in 2021. It’s even more crucial since more people already got used to fast internet speeds. It means that anything that falls below their standards will most likely affect their behavior online. The average waiting time for websites to load is two seconds. If it takes longer than that for the desired page to open, the user might leave. Worse, they might not ever come back due to the terrible experience. Before companies start thinking about conversion rates, it’s critical to ensure that the target audiences open the page in the first place.
To ensure loading speed, the right platform should be in place. Unnecessary elements should also be out of the website. Heavy files might delay the loading speed. Some of them look good but won’t do anything to attract more people. Determining the right content will make it easier to remove what’s not important.
While it seems logical for websites to load quickly on mobile devices, there are still plenty of slow websites. Businesses don’t make efforts to make the website friendlier to mobile devices. Considering that Google will rank mobile-friendly websites higher in search engines, companies must head in this direction. Most people conduct businesses online, including shopping and banking. It would be frustrating if they couldn’t load the page on their phones.
Smart content is necessary.
Infinite scroll might be one of the trends in the past years that seem to work. When people use their phones to browse information, they can keep going down to find more details. There seems to be no end in the barrel, and it keeps them engaged. The problem is that this strategy assumes that people feel interested in exploring everything. The truth is that they don’t have enough time. They will probably check out the information available on the primary page. If they feel determined to continue reading specific details, they will keep browsing. Hence, being smart with the details to publish is crucial. Eliminate the content that won’t do anything to entice more potential customers. If not, it needs to be on the back pages and only get accessed by those who are serious about buying the products.
The arrangement of content is also crucial. The upper-left portion of the website is where most of the relevant details should be. People won’t bother going through all the tabs in search of information. Upon opening the page, they need to get what they want. If there are announcements about upcoming promotions, they need to be on top. It also helps create a sense of urgency to increase potential conversion rates.
Chatbots will be human-like
Chatbots have been around for a while. This feature will continue to grow in 2021. Although people know that they’re talking to a bot, they also feel connected with the company in the process. They can at least stay engaged and receive help in looking for what they want. However, in 2021, a simple chatbot that provides links and generic responses wouldn’t cut it anymore. Some people have specific questions, and these bots should learn how to answer them. It could be challenging, especially since bots depend on how the users create the questions. Improving in this area could lead to a positive experience and might be more practical than hiring an actual person to respond. The best web design company knows how to make bots more responsive.
The rise of the voice-activated interface
Voice search is becoming increasingly popular. It’s due to the rise of voice-activated assistants like Siri and Alexa. Instead of typing in Google, people will use their voices to search for information. They can also use it to ask their phones to perform a task. Businesses have to catch up by using a voice-activated interface. It makes the job easier for the user. Browsing the entire page wouldn’t be a problem anymore. More websites will focus on this web design aspect since it’s a game-changer, especially in SEO. With people changing how they look for information online, SEO campaigns have no choice but to adapt.
Making the site more interactive by a web design company
Reading information is boring. Going through long articles wouldn’t be enticing to anyone. If the webpage contains nothing but detailed articles that people have to go through, they might decide to leave. The trend is to ditch boring information in exchange for interactive content. For instance, if the company is about real estate, the page may contain calculators, surveys, quizzes, and games. They make the page more interesting. The site still looks professional, but the interactivity makes it appealing.
Minimalism or flat design will continue.
Some people argued against the value of minimalism in web design. It’s about having a lot of white space on the screen. Some call it a flat design. Although it still works, there are movements towards colorful minimalism. It still requires a white background and the removal of unnecessary content. However, there will be more colorful designs with clean text. They’re attention-grabbing without necessarily distracting anyone. This shift proves that minimalism can happen without making the page boring. For businesses that attract a more vibrant demographic group, this strategy works.
Bold colors will reign supreme.
Using colors is divisive in the world of web design. Some people think that playing with colors could make the page look unprofessional. However, there seems to be a trend in using bold colors that make a strong statement. If done correctly, they can attract attention. It’s possible to use these colors without necessarily affecting the page’s professional feel. It can also reflect the company’s colors in packaging and branding.
These are only some of the trends that will continue in 2021. Determining what works could be challenging. There are also current trends that might not be relevant in the future anymore. Hiring a web design company could be the answer to this problem. The specialists working for these companies know what to do. They understand web design well and will help pull the business up. They will also study these trends to ensure that they get used correctly in designing the website.
Web design also requires constant evaluation. If the conversion rate is low and the SEO efforts aren’t working, it might be time to change the design. The company needs to step its game up, especially if the competitors have a better way of presenting their products on the website. Besides, creating a quality website is only the first step. There are other things to do to increase profits.