Microtargeting might be an alien concept in Indian politics, but it is widely used in American presidential polls. As far as the definition goes, micro voter targeting is used by political parties and electoral campaigns. It includes some effective techniques about direct marketing data-mining involving predictive market segmentation. Incorporated by the US Republication and Democratic political parties, it helps in tracking individual votes to identify the potential supporters.
‘Microtargeting’ has been coined in the year 2002 by an eminent political consultant. Microtargeting involves identifying the potential voters. Initially, it involved modes of communication like phone calls, direct mails, home visits, web ads, televisions, radios, and text messaging. It helps in communicating with the voters and crafting messages to build support for the fundraising. It also helps in the campaign events as well as volunteering them. Some Internet sources claim that the Indian political world will soon incorporate the micro voter targeting procedure.
An Introduction to Voter Identification
In a nutshell, targeting voters and identify them eventually has a massive impact on the elections. With the political world incorporating more advanced technology, the overall process of identifying voters and targeting them has become seamless. As a matter of fact, political parties have started connecting with their voters to proceed with voters’ identification through a political campaign. With political campaigns, parties and politicians try to understand their supporters more clearly. With the help of a smart campaign strategy, they intend to rely on a strong voters’ identification to know how much support exists and whether or not it is firm. With the help of voter identification, the political parties get a fair idea about their decent number of supporters. Now how is the process of identifying voters and targeting voters is carried forward?
How to Identify Voters and Target Them?
Political parties utilize the social media platform to target their voters. With the help of social media campaign, a political party aims at targeting the voters. The voters’ feedback and comments generate the ‘era of feedback’ world on social media platforms. It becomes easier to identify the voters through a social media campaign. Another mode of connecting with voters and identifying them is through virtual conversation over social media platforms. The social media campaign allows gauging the responses to multiple messages of various ‘audience buckets.’ This means that it can gauge the responses to groups of tens of thousands or above. As a matter of fact, social media campaigns spend a large amount of money on mobilizing the voters. Below, it mentions the process of identifying and targeting voters effectively.
Collection of the Basic Demographic Data
Many political organizations comprise the voters’ lists, such as state electoral boards, political parties, and advocacy groups. Depending on the data that one asks for, the cost estimation becomes nominal or even expensive. Hence, the campaigns that are running on relatively tight budgets require getting up-to-the-minute information about the voters’ lists. This means that they should be able to get the excel sheet format. Not just that, they must also receive a party affiliation. If the cost allows obtaining some basic demographic data, one can also go for the purchase of those data such as age, gender, etc.
Determining what to do with the information
The next thing to do is to identify what further things can give one the most effective data. Determining what to do with the information is a vital thing to know. For instance, suppose you are the campaign manager for the city council candidates. In case your candidate is running in the primary, then it becomes imperative to get as many core voters as possible. When it comes to the general election, you must reach out to the high-frequency undeclared voters alongside lower-propensity democrat voters. Knowing the party as well as the voting frequency is nevertheless an important task. But what becomes more important is the information about the voters’ issues and whether or not you can secure the vote.
The Helping Hand of the Voter ID System
When you encounter the aforementioned problem, the helping hand becomes the voter ID system. Motivating voters is quite essential, and according to researches, messages and techniques of emphasizing personalization work the finest. Two platforms have been present in the recent world that allow personal interaction, peer to peer messages and phone booking. As a matter of fact, both of the platforms involve interactive live humans with the voters. And both give the allowance of real-time identification of the voters and additional opportunities to engage voters, such as volunteer recruitment. Not only does it help in using data from the campaign, but it also offers other information, updates to create micro-targeted lists of voters. That is the voters who care greatly about the environment and the ones who are school-aged. This also offers other options for the campaign. Some of them are direct contact from the candidate, early voting options, and information of the voters of various events. As a matter of fact, peer-to-peer texting also enables campaigns to refine the messages to the voter ID date, making personal contact pertinent and more effective.
There are political consulting firms like Lead tech, which can help you on this front. To know more, visit this website. Before drawing the closure of this guide, the one thing to keep in mind is remembering the information, which is good as the data volunteers make its appearance into the system. With that, any phone banking or texting program needs to be user-friendly and reliable. Thus, this compiles things to be familiar about how identifying voters and targeting them is carried forward.