Microtargeting might be an alien concept in the world of Indian politics, but it is widely used in the American presidential polls. As far as the definition goes, micro voter targeting is used by the political parties as well as electoral campaigns. It includes some effective techniques pertaining to direct marketing data-mining involving predictive market segmentation. Incorporated by the US Republication as well as Democratic political parties, it helps in tracking individual votes in order to identify the potential supporters.
‘Microtargeting’ has been coined in the year 2002 by an eminent political consultant. Microtargeting involves identifying the potential voters. Initially, it involved the modes of communication like phone calls, direct mails, home visits, web ads, televisions, radios, as well as text messaging. It not only helps in communicating with the voters but also crafting messages in order to build support for the fundraising. It also helps in the campaign events as well as volunteering them. Some sources from the Internet claim that the Indian political world will soon incorporate the micro voter targeting procedure.
An Introduction to Voter Identification
In a nutshell, targeting voters and identify them eventually has a massive impact on the elections. With the political world incorporating more advanced technology, the overall process of the identification of voters and targeting them has become seamless. As a matter of fact, political parties have started connecting with their voters in order to proceed with voters’ identification through a political campaign. With political campaigns, parties and politicians try to understand their supporters more clearly. With the help of a smart campaign strategy, they intend to rely on a strong voters’ identification in order to know how much support does exist and whether or not it is firm. The political parties with the help of voter identification get a fair idea about their decent number of supporters. Now how is the process of identifying voters and targeting voters is carried forward?
How to Identify Voters and Target Them?
Political parties utilize the social media platform to target their voters. With the help of social media campaign, a political party aims at targeting the voters. The ‘era of feedback’ world on the social media platforms are generated by the feedback and comments from the voters. It becomes easier to identify the voters through a social media campaign. Another mode of connecting with voters and identifying them is through the virtual conversation over the social media platforms. The social media campaign allows gauging the responses to multiple messages of various ‘audience buckets’. This means that it can gauge the responses to groups of tens of thousands or above. As a matter of fact, social media campaigns spend a large amount of money on mobilizing the voters. Below, mentions the process of identifying and targeting voters effectively.
- Collection of the Basic Demographic Data
There are many political organizations which comprise the voters’ lists such as state electoral boards, political parties, as well as advocacy groups. Depending on the data that one asks for, the cost estimation becomes nominal or even expensive. Hence, the campaigns that are running on the relatively tight budgets require getting the up-to-the-minute information about the voters’ lists. This means that they should be able to get the excel sheet format. Not just that, they must also receive a party affiliation. If the cost allows obtaining some basic demographic data, then one can also go for the purchase of those data such as age, gender, and so on.
- Determining what to do with the information
The next thing to do is to identify what further things can give one the most effective data. Determining what to do with the information is a vital thing to know. For instance, suppose you are the campaign manager for the city council candidates. In case your candidate is running in primary, then it becomes imperative to get as many core voters as possible. When it comes to the general election, you must reach out to the high-frequency undeclared voters alongside lower-propensity democrat voters too. Knowing the party as well as the voting frequency is nevertheless an important task. But what becomes more important is the information pertaining to the voters’ issues and whether or not you can secure the vote.
- The Helping Hand of the Voter ID System
When you are encountering the aforementioned problem, this is where the helping hand becomes the voter ID system. Motivating voters is quite essential, and according to researches, messages, and technique of emphasizing personalization work the finest. Two platforms have been present in the recent world that gives you the allowance for personal interaction, peer to peer messages as well as phone booking. As a matter of fact, both of the platforms involve interactive of live humans with the voters. And both give the allowance of real-time identification of the voters as well as additional opportunities to engage voters such as the volunteer recruitment. Not only does it help in using data from the campaign but it also offers the other information, update in order to create micro-targeted lists of voters. That is, the voters who care greatly about the environment and the ones who are school-aged. This also offers other options for the campaign. Some of them are direct contact from the candidate, early voting options, as well as information of the voters of various events. As a matter of fact, the peer to peer texting also enables campaigns in refining the messages to the voter ID date and thus make the personal contact pertinent and more effective.
There are political consulting firms like Leadtech.in which can help you on this front, to know more visit this website. Before drawing the closure of this guide, the one thing to keep in mind is remembering the information which is good as the data volunteers make its appearance into the system. With that, any phone banking or texting program need to be user-friendly and reliable. Thus, this compiles things to be familiar about how identifying voters and targeting them is carried forward.