You can also have a website this is fantastically lame, like plenty of electricians that come my way. Maybe it’s something that you built in GoDaddy or somewhere without cost, or perhaps it is something that a person constructed for you some time ago or a brother in law, a cousin.
It always blows my thoughts that men who might be complete-time employed (self-hired) with clients and everything else, for something so crucial nowadays as an internet site, budgets like nothing or $20.00 or something. You actually need to suppose a little differently.
I am going to offer you some actual excellent thoughts for how to pass about constructing one for your self or, as a minimum, point you on the right path. And sure, of direction, I am in commercial enterprise, and we do websites and so, but you could gain lots from this presentation without even giving me a call.
Anyway, what is your goal?
A. Is it an exhibit on your work? I suggest that this is a lot of instance contractors will come to me (electricians, plumbers, and roofers) and that they need a website. But unlike most of my customers that are seeking out income leads and extra customers, they’ll say, “I’ve were given lots of work. I need something elegant first-rate so that clients of mine and people that I’m giving bids are ready that maybe have heard about me thru phrase of mouth can go somewhere and spot my work, see some testimonials from my existing clients, examine a bit about me, see approximately enjoy.” That’s what I suggest utilizing an exhibit in your work. That’s essential to know out of the gate.
B. Are you searching out Sales leads? If you’re searching out clients and prospects, you want to understand that from the start due to the fact we want to discover a few certain key elements to be able to be worried from the get cross in compiling your website online.
For instance, we want to discover the key phrases like electrician, electric contractor, panel improvements, generator hookups, surge suppression, all that amusing stuff that we are going to jail. That’s vital because phrases need to seem on the website in the shape of content material if you ever need to get observed whilst humans are searching out them. That’s the call of the sport.
The different listing that we want is the list of the towns which your goal. What’s your carrier region? Again, those towns want to appear on the web page regularly because otherwise, how is Google going to know that Hampton Electrical Contractor is you if you’re now not based totally in Hampton. Many of you guys provide 30 miles or so around you, and your own metropolis may account for only 10% of your business or much less. So, we need to permit the serps to realize that you are in business or you’re servicing these different cities.
Think of the key phrases like the services that you provide. So, whilst someone searches for “generator hook up in Motleyville,” we need to have a page for your website about that, and the search engine will then be much more likely to find you.
C. Is it something else? We want to recognize these goals. Maybe you are out to sell the product for your website online or have a few directions you’re looking to promote. Maybe you’re certified to train continuing training for electricians. We want to understand what the website is all about.
What is WordPress?
A. WordPress is a platform on which websites and blogs are built. I am a WordPress expert. My company focuses on WordPress. If you’re an electrician considering an internet site, whether or not you do it with us, whether you do it on your own, whether or not you do it with someone else, I urge you to keep in mind WordPress as your platform. You will thank me later. That’s all you really want to realize, just like GoDaddy is a platform. Google has a few website platforms. It’s just an issue on which to construct your website.
B. WordPress is a blog at its coronary heart. This is vital to recognize. It’s going to look exactly like a website. It walks like a duck; it sounds like a duck, it’s for a duck. It is an internet site. But you have to realize that the history of WordPress is that it started as a blogging platform.
That’s right for you because if you have an internet site that is constructed in a blogging platform, the search engines are more likely to locate it. Search engines love blogs. So, while you build an internet site built on a blog platform, you tend to get located extra that’s the name of the game, proper? We want telephone calls.
C. I say that it is similar to the iPhone. This is what I mean with the aid of that. What makes an iPhone powerful is the reality that you have that developer worldwide who can be creating apps, and Apple decides whether or not which ones are available for the iPhone. These developers could make everywhere from a buck to numerous greenbacks or more every time someone downloads or pay for that app. This is the heart of the iPhone; it is those apps. There’s literally anything that you need to do. You can find an app for it.
WordPress is comparable. Besides that, WordPress may no longer be known as apps. They are called plug-ins. Like apps on iPhone, Plug-ins are made by builders all over the international, and they are submitted to WordPress. Many of them are free, a number of the price a couple of dollars, and some of them fee greater. But these plug-ins make WordPress very, very effective.
If you want to feature a picture gallery of your work, there may be a plug-in for that. Let’s say you wanted to have your customers speaking to your website approximately what awesome work you do in audio layout; there may be a plug-in for that. Let’s say you want to have motion pictures displayed positively; there’s a plug-in for that. This is one of the things that make WordPress outstanding. It’s an open supply.
D. It’s very, very simple. It’s simple to use, it is simple to understand, but it’s extremely effective. If any of you guys have an iPhone or a droid, it is no longer rocket technological know-how to apply it, but yet there’s some real power generation, and I suppose WordPress is comparable.
Why use WordPress?
A. It’s very person-pleasant. If you need to control it yourself, if you want to add pics, if you want to create pages or make adjustments, it’s miles ridiculously smooth. I realize you might be pronounced, “There’s no way that I can try this.” That’s now not authentic. If you can type an electronic mail, are you able to find an electronic mail? If you can type an email, you could create a WordPress web page. If you may upload a photograph of your youngster to a pc, you could upload pix to WordPress. If you can not try this, we will show you how to do it, or you may discover a video for it on YouTube. But I’ll show you the way to do it. It’s crazy easy but powerful.
B. It’s search pleasant. I’ve mentioned earlier that if you have a WordPress website, just by the very nature, if the content is introduced monthly, that is what we do for our electrician clients, but you could do it your self as nicely. If the content material in the form of pages and blog posts is added every month on your website, search engines love that. By serps, I suggest Google, Yahoo, and Bing. The 3 of them account for approximately ninety-five % of searches. We need to get observed when human beings search for phrases like electrician and electric contractors, etcetera. If you have a WordPress website online with the content being introduced month-to-month or weekly, that is key-word focused in our content material. It is created positively, the one’s Google search engines and Yahoo serps are more likely to discover you.
C. It’s additionally smooth to makes pages. The greater pages that you have on the website- the higher. A lot of guys do not realize this. They say, “Provide me a -page web site. Just hold the charge down. That’s all I care approximately.” Well, you should not care approximately that because a 500-web page website is 100 instances more likely to get located than a 5-web page web page. And I’m now not talking a variety of money. You can read those greater 495 pages yourself in case you need it. If you have got us to do it, we are no longer speak big greenbacks. By pronouncing that it is 100 times more likely to get determined, maybe if I say your cell phone is a hundred instances more likely to ring when you have a variety of pages for your web page, maybe a good way to hit domestic with you. That’s what I’m speaking about is essential. You want many pages on your web page, and you want them built positively.