Real Estate Marketing and search engine optimization in 2008 1

Real Estate Marketing and search engine optimization in 2008

The previous couple of months have delivered approximately the largest modifications in search engine optimization that I’ve ever visible within the 6 years I’ve been in the enterprise. Honestly, I suppose the general BUSINESS of SEO is set over with. It’s emerging as a three- 4 component manner that can’t be finished by a company with many youngsters doing meeting-line linking or the outsourced link-spamming from India and Pakistan.


Reciprocal linking is, for all practical purposes, nugatory now. If you do not have one-manner links coming to your internet site, Google is ignoring it. There are a whole lot of methods to get one-way links…Although a maximum of them both fee a terrific bit to produce (such as a press launch) or are on such low-ranked pages, it takes loads of them to do a good deal desirable. Basically, you HAVE to have a weblog. It would be best if you recognized HOW to the weblog for SEO…It includes extra than scribbling down some off-the-wall sales jargon once an afternoon.

You have to be writing informational or insightful articles about your community…The communities for your place, perhaps the manner mortgages and foreclosure, affect your neighborhood vicinity’s real estate income. If you can not write, or cannot spell, or aren’t interested in sharing your mind, then lease someone locally who can and is. This is NOT something you can outsource to the reasonably-priced exertions in Taiwan, irrespective of how a great deal they swear they can do it. To do it efficaciously, you need a person who is aware of approximately your place. Try your secretary. See if she has a child in college who could write. Find every other local college youngster to do it. Maybe your personal wife or girlfriend would like to make a bit of extra money.

I purposely aimed toward girls for this venture, as I’ve best seen a handful of fellows out of hundreds that can spell or use grammar correctly these days. Honestly, I don’t know how most of those guys ever got out of high college…Plenty much less have become college graduates. But maybe you’re one of the exceptions or recognize a “guy nerd” (sure, there are GIRL nerds, too!) who is. Usually, it’ll be less difficult to discover a woman to do your writing.

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My advice is to apply Google’s Blogger in your weblog and alter the publishing settings to make it a part of your website. Word Press blogs are better looking and seem to have a superb gadget for categorizing your posts to be the best for search engine optimization functions…But they’re difficult for every person, much less than a programmer, to set up, and most actual estate retailers will want simplicity. It does not get a whole lot less difficult than Blogger, and Google loves their very own products. This is just my non-public desire from managing retailers and their time and awareness constraints.

One of the social websites, ActiveRain.Com, is a powerful tool for realtors, and the blogs there do very well to sell your website. If you have enough workforce or time to do it, I would advise having a 2nd weblog on that web page. Be sure and go to Feedburner and get your weblog set up to ping them so your feed will be public. Also, hook your blog up to Addthis.Com and put a button in the template so your posts can visit Digg, Facebook, MySpace, and some of the other social websites.

Every post you’re making that has a hyperlink for your web page in it will multiply those hyperlinks via the social sites. Even a blog can get complex now and is pleasant left to be installed through an SEO person, at the least in the starting.

At this time, press releases are still the single only manner to get hyperlinks. PRWeb.Com continues to be satisfactory at this. It charges no less than $two hundred to improve their provider that allows you to insert links on your report. If you do not know how to write one yourself, then discover a person who does, or you could pay them several hundred greenbacks greater, and they’ll do it for you.

These press releases exit to Yahoo News, Google News, MSN News, CNN, ABC, and all media websites. It might need to be a fascinating article for CNN to choose up…But I, for my part, know of a realtor buddy who ended up being interviewed on television from one she did…So that you can’t disclaim it. Other blogs select up press releases, with any luck preserving the hyperlinks, and you could emerge as with some fundamental incoming hyperlinks from one press release. Search engines, without a doubt, do like them, and I, for my part, suppose they will add an authority component on your website, in particular, if you have a workplace address on each.

A few article websites could put up articles to, both free or a few for a charge. But nearly none of them permit links inside the article…Even if they provide you with a signature container at the end, you may probably expect they’ve been marked so one can not bypass any page rank. This is carried out via inserting a “rel-no follow” tag, and Google has endorsed it to the point of being ridiculous. I, myself, don’t bother with most article submission websites. Except for SiteProNews and EzineArticles.Com, there aren’t any that I can sincerely propose.

Yes, you want to sign up for MySpace. Yes, be part of Facebook. Plaxo Pulse is a brand new social site that Plaxo has started, and it is rumored Google will purchase the employer. Plaxo has been around for many years as a toolbar for Outlook, and they’re reliable and beneficial. YouTube is now nearly a social website, and movies are GREAT real estate tools! MSN has their personal video service, and so does Yahoo and AOL. You may want to spend every week joining all the social websites. They are an ache inside the butt for the maximum element…But maximum let you hyperlink to your internet site and your weblog, so are profitable in the long run.


I, in my view, suppose every realtor has to have 2 websites. One is to exhibit belongings excellently, and the alternative is to force visitors to it and offer hyperlinks. It all amounts to a variety of cash and manner too much time worried about the common realtor. Only you could determine if you could make one or sell from the website and pay for it all.

Lately, I have had the pleasure of assembly a lot of recent and thrilling individuals. It’s called networking. A catchy little phrase that is used plenty in a commercial enterprise. Most recently, I have actually joined the net networking ranks with ardor and pressure. While I have loved my exposure and learning about new human beings, corporations and adventures, I wasn’t quite prepared for this feeling of being out of breath. Oh, did I mention…At the same time as sitting at my table?

Recently I attended an occasion at North Seattle Community College to listen to a DIY exposure guru that I have been following for some time. It turned into a networking breakfast early on a Friday morning, and it was well really worth the 6:00 am departure time! The speaker became Nancy Juetten of Main Street Media Savvy, and the topic became in a nutshell – clutch the low hanging (media) fruit! Nancy shared hints, equipment, hints, and even her Rolodex of some amazing contacts for folks that desired to start pulling in a harvest of media exposure. Her breadth of expertise was fantastic; her hints have speedy demonstrated success for this commercial enterprise train.

Perhaps the 2 nice suggestions I took movement on proper away had been setting up a blog and getting my profile on social networking sites, working for me even while I sleep. To be obvious, I thought the blogosphere become a chunk of daunting and unnerving. Wrong, it’s so easy! There are a couple of websites that you can create a weblog with at no charge. Even