Business No-Brainers: Why You Should Use A Facebook Business Page Not Your Facebook Profile!
I changed into pressured to write this three-element article after meeting so many commercial enterprise proprietors who have not yet realized the advantages of a Business Page for their emblem, services or products and are, in my view, simply missing a trick. And then there are folks who either misunderstand the separate entity concept of a Facebook Business Page or mistakenly think that it offers humans a portal to their private lives online. I even have even met enterprise proprietors who to my dismay have set up more than one Facebook bills with separate log-ins – so much needless work for them.
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1. Personal vs. Private
A Facebook Profile and Business Page are (almost) at the same time specific and lead very separate lives supplying you always remember to publish updates on your Page. Whilst there’s a limit to what is ‘public’ on your Facebook Profile except any person is pals with you, in case you are still worried approximately the distinction, it would not do any harm to fasten down the settings even in addition if you want to – Facebook gives you the ability and manage to do that.
On the turn facet, placing your self within the footwear of your own family and buddies, they possibly don’t need to peer a replace on your business each time they log in to Facebook same as you would not want to study approximately a chum’s activity on every occasion you probably did. Of route, in the event that they have chosen to Like your Business Page then it’s a different story but retaining the 2 separate in the first location offers anybody the option and upholds a character’s options.
Thereafter you’ve got one widespread log-in and there may be no restrictions on the quantity of Pages you may create and administer.
2. It’s Not About You!
There is nothing more frustrating than clicking on a Facebook icon on an internet site for it to then take you to someone’s Facebook Profile. This seems amateurish and as if you do not have a deal with on how to use Facebook for business. I actually have lost remember of the variety of instances this has taken place to me and whilst it does, instead of taking the time to find out if there’s in truth a separate Page, I virtually turn off and close the website.
I am not individually in the dependency of sending friend requests to human beings I do not know, but say on this example I did? So, I’ve landed on a Facebook Profile by using clicking on the Facebook observe button on a website and sent a pal request. This has now been generic. BUT I nevertheless don’t acquire enterprise updates, but alternatively the images, feedback, pal updates, and so forth. Of not simplest the individual in question but their buddies as properly who I similarly do not know from Adam. Have I made my factor?
3. Brand Newsfeed
A Page Newsfeed or Timeline is the equivalent of your Email Marketing on Facebook and underpins your fulfillment in reaching and tasty with humans. Think of it as a person’s inbox to that you deliver your whole Business Page related information, i.E. A Newsletter to which Fans have subscribed to. With the delivered bonus of a miles lower unsubscribe rate, no reliance on subscribers forwarding it to their buddies (albeit with an incentive for doing so constructed in), it is a long way less time-eating to maintain up to date and a sentence or two is all it takes if you want to probably obtain new Fans and increased exposure.
But allow’s also not overlook the reverse, due to the fact what you examine from others for your very own Page Newsfeed will now not most effective provide a wealth of suggestion and fabric to your own content thoughts however additionally offer in addition possibilities as a way to touch upon the posts of others and be visible by means of their Fan/Friends.
The bottom line is that without your Page Newsfeed, you wouldn’t be visible or noticed on Facebook – it truly does embody the Domino Effect!
In essence, your Page Newsfeed equals elevated publicity on your commercial enterprise/brand, useful insights into what you are announcing most resonates with human beings however additionally offers ample opportunities for conversations with new audiences.
Just make certain that you are the usage of Facebook as your Business Page a good way to remark/submit at the Business Pages of others.
4. Tagging & Commenting As Your Page
Isn’t it incredible whilst your friends and circle of relatives Tag you in photos you failed to understand you were in or in a region you were each at? All well and correct however believe in case your Facebook Business Page name may want to only be Tagged or commented on via them – it’d be a totally confined target market, right?
Well, it’s a good task that this is not the case – any other tremendously high-quality function of Pages is that similar to those who Like your Page, any Business Page proprietor can Tag/comment on your Business Page which opens it proper out to a viral target audience. And of course, every time they try this, you are maximising the number of Newsfeeds your Business Page name seems in and in the end now not what number of Fans see it however also their very own Fans too which gives wealthy pickings in terms of engagement and new lovers.
5. The Sky’s The Limit!
Did you know that a Facebook Profile is confined to five,000 friends? Not that I understand everyone with that variety and if I did, I’m quite sure that they had been too thinly spread to ever spend any time with yours truly!
A Facebook Business Page is an exceptional story without a restriction on the quantity of Likes it can receive. Whilst 5,000 friends on a Facebook Profile is probably met with scorns of derision about its authenticity, in case you’ve were given five,000 or more Likes in your Business Page you’ll be held in pretty high regard. But why stop there?!
6. Google Search Results
Whilst it is key that your online activity specializes in driving traffic again on your internet site, Social Media is the lifeblood of your universal online presence. Facebook Pages are indexed by means of Google because of this that they may be optimised for serps. So the extra energy you are the greater seen your business may be in a seek ensuing in an accelerated online presence and active and prolific impression on Social Media.
7. And The Winner Is…
Who would not love a freebie?! Contests/Competitions are an excellent manner to build engagement along with your fans/Fans and also incentivize other people to Like your Business Page and percentage your content material, making them an instant ambassador in your Brand or commercial enterprise.
They are, in my humble opinion, one of the most a laugh and innovative Facebook Business Page features and something else that a Facebook Profile can’t offer. The most important reason for this is that they are usually simplest available via Apps or Advertising which Profiles do now not provide the software program for and, in the case of Apps, normally simplest installable to Facebook Tabs (see 12.), every other extraordinary Business Page feature.
Contests are a really powerful manner of incentivizing human beings to proportion your Business Page or content material and develop your Likes. Enough said?
Eight. Featured Likes
This enables you to exhibit the pages of different manufacturers/groups that you Like – presenting no longer best an insight into your emblem/business and its pastimes however additionally to exhibit the Pages of those companies you’ve got Liked which should also encourage reciprocity by using those corporations.
Simply clicking on the ‘Like Pages’ link on the left-hand aspect of your display permits you to select from a listing of Pages beneath diverse categories, consisting of Brands & Products and Companies & Organisations. Of path, businesses much like you or those whom you have got an association or association with, consisting of complementary offerings, depended on suppliers and so on, are usually going to have the most impact.
Nine. Business Page Owners
As with the content control machine of a website, an Administrator of a Business Page can delegate management rights to different Facebook account holders with a tier of different permission stages, which in addition to permitting you to work smarter and free up your very own time to awareness on other areas of your business, provides a further level of security due to the fact you don’t have to supply them the username/password on your personal Facebook account.
10. Featured Business Page Owners
You can also make all and sundry who’s already an Administrator of your Business Page a Featured Administrator/Business Page Owner. This will truly companion them to the Business Page via showing their Facebook Profile Picture within the About phase of your Business Page and additionally kingdom that they’re a Business Page Owner on their Facebook Profile. In my very own enterprise, the benefit of that is to permit humans to peer who the humans in the enterprise are, in an identical way because the About Business Page of a website does.
Eleven. Business Showcase
A Facebook Business Page lets in you to show such facts as your business’s commencing times, region map, smartphone variety, e-mail deal with(es) and website address(es), and so on. Without compromising any of your non-public contact info, consisting of a cellular variety, Gmail address, and so on.
In the internet site segment you may also add up to three addresses of your choosing similarly on your business website online – some hints are a link to your Twitter profile, LinkedIn Profile/Company Business Page, Google+ Page, Blog deal with, and many others.
You can, in addition, show off your commercial enterprise through offering a Company Overview, Description, Mission, Founded, Awards, Products (a call to motion with a website hyperlink is recommended right here), etc.
12. Tabs & Apps
Newsletter joins up, Twitter feed, e-Shop, internet site hyperlink or iFrame – these are just a few examples of ways you may utilize your Business Page Tabs via using Third Party Apps, another feature one of a kind to Facebook Pages. Not only that, however, most people of these Apps are completely FREE to download and use and, often, customisable in your very own business’ needs. You may even installation an Amazon or eBay!
One of the numerous advantages of these Tabs is that followers can join up for your Newsletter, view your Twitter feed, purchase your merchandise/services, and so forth. Without ever leaving Facebook. And, since Facebook’s M.O is obviously to encourage visitors to stay inside its own walls, you’re in proper palms. I actually have chosen to utilize such a Tabs for my Blog (further to the internet site location in which it may additionally be displayed).
13. Advertising & Promotions
Okay, so they may be no longer free but Facebook Adverts still wipe the floor with many different (loose) and organic techniques for growing your fan base. I’m not saying different techniques are not as effective, a long way from it, however, there is a motive you pay for Adverts – they REALLY WORK!
Facebook Adverts appear in a sidebar on the right-hand facet of your Timeline (Newsfeed) right earlier than your fame bar of buddies who’re/aren’t online. Whilst an Advert can only be set up with the aid of a Page, the splendor of them is that their audience is not restrained to Page fanatics; they can be used to target your friends too.
Whilst Facebook Adverts are a paid entity and can show cost if not managed nicely, you could manipulate your spend with a budget, start and quit date and most price consistent with a click on (if you are taking place that course), etc. Facebook offers you the choice of several degrees of advertising and marketing to suit your budget and objectives. You can also manipulate the Adverts out of your Pages’ Admin Panel to track their effectiveness in an identical way as Facebook Insights (see 19.).
Promotions also are a paid entity but paintings barely otherwise to Facebook Adverts in that they appear inside your Page Newsfeed so appear more herbal and much less aggressive or focused. And, while maximum folks understand that by way of clicking on an advert the individual that published it’s far paying, this isn’t always so apparent or well known for Promotions.
14. I’m just Checking in!
The Check-In Tool is another wonderful characteristic you could utilize to inspire humans to have interaction and interact. It’s additionally a smooth way to offer the social proof that your Business Page is resonating with humans and useful to them. In different phrases, the ones humans who have Liked your Business Page have correctly advocated your enterprise to their pals. And this sort of social proof is an imperative driver of a client’s buying choices.
Of route, this does depend upon you having a physical place so in case you are a work from home virtual marketer it could no longer be the maximum useful feature but nevertheless really worth understanding approximately and something else that isn’t always available on a Facebook Profile!
This vastly below- utilized and valued yet completely interactive Facebook Tool may be used nearly as a Blog and as any other platform thru which to, in addition, expand to your Products, Services or Brand. Notes are much like Blog posts in that you could upload or edit content material and also avoid the 420 man or woman restriction of a status update.
Fans may even Like and touch upon your Notes and similarly any Notes within which your Business Page has been tagged or commented on is out there by using you. They can even interact with other Fans approximately your Business Page which now not simplest increases your Page’s publicity but additionally presents you with the possibility to increase site visitors on your Blog and your enterprise authority and credibility.
You can upload feedback, photos and pictures, tag different Fan pages, or even layout the style and layout of Notes, i.E. Use ambitious, italics, or underline, numbering, bullet factors, and quote blocks.
Why are they crucial? Well, Google will index your Notes if you have well optimised them and boom the possibility of them appearing in a Google seek, which of path approach a further circulation of traffic on your Business or Brand.
Several years in the past you can additionally use the Notes characteristic as a bonafide running a blog platform but this seems to had been buried by means of the updated Newsfeed. There are rumors but that Facebook will revive the blogging capability of Notes so watch this space for tendencies!
Do you use the Facebook Notes device – if so, what for?
Sixteen. Import Contacts/Invitations
As lengthy as you are the use of Facebook as your Page, you may invite a whole host of people to Like it and boom your range of Fans exponentially. This is clearly my recommended port of call while you first set up a Business Page due to the fact they’re already your captive target market and consequently quite influential in developing your Likes via their personal Newsfeed. As I stated in factor 14., the human beings who have Liked your Business Page have successfully recommended your enterprise to their buddies. And this sort of social evidence is an imperative motive force of a consumer’s buying selections and which also facilitates non-profits to garner guide. After all, word of mouth is the oldest shape of advertising and marketing in the global however arguably still the most effective, proper?
There is not anything wrong with periodically re-inviting contacts to Like your Page and your lists will no doubt have grown because you finally did this anyway. Facebook does also permit you to choose which people you would like to ask to Like your Page so you could make it more focused if you so wish.
17. Link Your Business Page To Twitter
If you sync your Facebook Page together with your Twitter account, on every occasion you create a post on Facebook, each Social Media channels could be updated simultaneously. Not best is that this a short win but you are running smarter as you don’t have to update each channel with the same content material. Be aware but if you use the HootSuite Social Media Dashboard which you do not publish to each Social Media channels otherwise even the most diehard Fans will quickly turn off if they are seeing double whenever!
18. Unique Username
A precise username or Vanity URL, together with Facebook.Com/example will even assist with your seek to rate and make your enterprise call synonymous with Facebook, particularly valuable if that is also your brand/product/service.
Much as you’ll add your cutting-edge job to your Facebook Profile if you were an employee, you also have the power to add your Business Name to your Profile with a hyperlink in your Business Page (please notice that this will now not link your Facebook Profile and Page, simply show in which you figure).
19. Analyse Your Page’s Activity
Once you have 30 Likes, you may be capable of view Facebook Insights, which provide the in-intensity evaluation on each considered one of your Business Page posts to look what number of humans your publish reached what number of engaged with it and how many mentioned it with their Friends. You can also evaluate your different posts by way of showing the percentage of those who pointed out you submit to their Friends after seeing it. You can also export a report of your Facebook Insights to a spreadsheet and email it.
As described by way of Facebook, “Insights offers Facebook Business Page owners… With metrics around their content. By expertise and analyzing developments within-person boom and demographics, consumption of content material, and the advent of content, Business Page owners… Are higher ready to improve their enterprise with Facebook.”
Ultimately, Facebook Insights provides a platform for something you should really be checking anyway – what content is resonating the most with humans, be it unique status updates you put up, hyperlinks to Blog Posts or your trendy Newsletter or something else so that you can tailor your message for maximum effect.
Are you on the Facebook Profile or Facebook Business Page camp? What different blessings or dangers have you encountered with both? I’d love to listen to your stories!