Apple’s iPhone 7 Is not Attracting Many Android Customers

Far greater Android Users picked the iPhone 6s than the iPhone 7, in keeping with new records from Customer Intelligence Research Companions (CIRP).

Out of all the humans who have offered an iPhone 7 considering its launch in September, 17% say that they were previously Android Customers, in keeping with CIRP. That’s up by using five percentage points compared to the 2014 release of the iPhone 6, however down from 26% of iPhone 6s proprietors who have been formerly Android Users.

Normal, Apple AAPL 0.07% continues to be attracting most of iPhone proprietors from its present base of clients. And at least to this point, Android Users are nonetheless proving dependable to their cell running device.

but as CIRP associate and co-founder Mike Levin notes, that’s now not always a terrible factor for Apple. In any case, Android adoption is higher with iPhone 7 than it becomes with the corporation’s closing large launch, the iPhone 6. What’s extra, he says, Android Customers are bolstering Apple sales in years, like 2015, whilst it releases modest enhancements and no longer as many iPhone owners are trying to replace.
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“The two greater successful iPhone launches inside the ultimate 3 years were driven with the aid of current unswerving iPhone owners who upgrade to a new iPhone version, and rely much less on Android owners who switch to an iPhone,” Levin says. “when Apple launched the much less compelling iPhone 6S and 6S Plus models in 2015, existing iPhone proprietors basically sat out the upgrade cycle.”

Apple launched its iPhone 7 in September. The cellphone comes with a comparable layout to its predecessor, the iPhone 6s, however, gives a faster processor and stepped forward digital camera. It’s also the first iPhone not to ship with a headphone jack. Even as Apple has not broken out iPhone 7 income, analysts, and market researchers say the phone is promoting nicely.

CIRP didn’t percentage its estimate on iPhone 7 income figures, however, did say that the phone accounted for approximately three-quarters of all iPhone purchases in the 30 days within its release. That’s up from 71% of purchases for the iPhone 6s at some stage in its own launch window in 2015. The iPhone 6 accounted for eighty-one% of purchases within the 30 days round its own launch.

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still, for Apple, that might not be a problem. CIRP says nearly one-1/3 of iPhone buyers to this point this yr are buying the extra luxurious iPhone 7 Plus. That’s up from about 25% of customers who purchased the iPhone 6 Plus. That means Apple need to be able to “raise average promoting prices and margins” this yr.

The CIRP statistics comes from a survey of 300 U.S. Apple customers between Oct. 18 and Oct. 31. All of those surveyed bought an iPhone in the 30-day duration following its launch on Sept. sixteen.

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