Roll-up banners are your ultimate rescuers when it comes to exhibiting a great trade show. They are the best medium to advertise. All you need to do is to place it somewhere where people congregate. It is the point of contact between people and your sale. Hence, designing a roll-up banner is never easy. Space is limited, and you have to fill it with the right color, images, and information to impact the customers. It is the best way to promote your brand and reach an audience by speaking minimum. To make an effective manner and make it in such a way that people notice, you should keep the following things in mind. Here are 10 wonderful tips that will help you achieve it.
The logo is your eye-catcher in a roll-up banner. Your company or brand’s logo must be displayed at the top of the roll-up banner along with other pertinent information. This is because the viewers will check out your banner from the top, and keeping the logo at the top will certainly catch their attention to read further as they walk past it.
Your viewers are accustomed to reading from top-to-bottom and left-to-right. When you start laying the information on your roll-up banner, make sure that it is put this way. Keep it to relevant information only – more information can be provided by your sales team or by using a backdrop.
The images you use on your banner must be of high quality. In case your banner needs print-ready images, you must save them as CMYK (Cyan, Magenta, Yellow, Black – as opposed to RGB), and the resolution is set to 300 dots per inch.
ADD COLOURS TO ADD VIBRANCY
Colors will make your banner stand out. But, be sure that the colors you use work well together, tie in with your corporate colors, and overall support your logo. If you’re unsure what color scheme to pick or which colors work together, sites like Adobe Color CC are a great way to figure that out.
USE TEXT AND SPACING
Use letters in a manner that is readable as well as appealing to the eyes. Consider the type you’re going to use on your banner and the type you’ve already used, especially in your logo. How you design and use the various typefaces available to you is one of the more important things for visual and graphic design.
Aesthetics is the study of how our brains interpret things as being beautiful or ugly. If you want your customers to identify with your brand and recognize your products, you need a design aesthetic.
The size of the banner must agree with your advertising needs. Opt for a larger size if you need your banner to work as a medium of advertisement for you. On the other hand, banners of smaller sizes can work as complements to your advertisements.
Pair your banner with other advertisements to liven up your (and your customers’) trade show experience.
EXPERIMENT AND EXPLORE
If you are uncertain of the designs to go with, make different copies of your designs and set them throughout the trading show. This will enhance your chances of attracting visitors and customers to your booth as you track their effectiveness to see which designs win.
MEASURE THE FINAL EFFECTIVENESS
In the end, don’t forget to measure how effective your banner has been. Did it generate a good amount of foot traffic? Could it have been placed in another area to benefit from the maximum amount of footfall possible? Were people asking about your products because they saw your banners? Measure the performance based on these questions to improve even more for the next time.